Pruksa reaffirms its success in a major brand transformation towards the concept of “Lifetime Well-Living” by winning the “Rising Star Award 2025”, a recognition for brands that have shown remarkable growth in scores and image, based on the powerful real estate brand research conducted by Terra Media. This research surveyed consumer opinions nationwide, reflecting the brand's potential and its relentless pursuit of excellence, as well as the trust consumers place in it as a brand that creates new value in the living experience of Thai people. This achievement stems from the synergy of the company's strengths, connecting “a comprehensive living experience” that includes homes conducive to good living, ongoing health, and sustainable communities, clearly aligning with the health and lifestyle trends of modern consumers. Additionally, it enhances customer experience through a corporate image makeover and the launch of highlight products, both horizontal and vertical, particularly in the townhouse segment, where Pruksa has received outstanding scores, becoming the number one (Top Brand Leader) and achieving the highest scores as a brand that develops projects covering all income levels. Furthermore, it ranks among the top three brands leading in wellness residential projects (Top 3 Wellness Residence Leader).

Ms. Angkana Likitjanyakul, Deputy Managing Director of Marketing and Corporate Affairs at Pruksa Holding Public Company Limited, stated that this success is a testament to Pruksa's leadership in real estate, which has continuously grown for over 32 years by consistently developing and delivering brand values that matter to people under the concept of “Lifetime Well-Living”. This philosophy transcends mere housing, stemming from “listening” to provide a better quality of life for residents throughout their lives through three key pillars: Well Home – quality homes that meet living needs, Well Care – health from day one of moving in, and Well Community – a good community and sustainable relationships. These are what we aim to offer our customers at every life stage and touchpoint to create a positive living experience in all dimensions.

Starting with the Well Home pillar, which focuses on quality homes, the development of highlight products in both horizontal and vertical segments, innovative construction quality through Inno Precast, and outstanding design concepts that cater to every generation using safe, environmentally friendly materials. The Well Care pillar offers services that promote physical and mental health, designed for prevention, care, and recovery, leveraging the company’s unique position as the only real estate firm in Thailand with a healthcare business, providing health services to over 70 projects, covering more than 27,700 families through the Well Care @Home initiative. The Well Community pillar focuses on creating good societies and communities, fostering activities that connect family members and neighbors, enhancing bonds, and sharing positive experiences, such as the Well-Living Market Fest. Additionally, there has been a significant overhaul of the sales staff's uniforms and appearance to ensure customers feel the brand's commitment from the very first step of welcoming and visiting projects, along with an elevated after-sales service that is attentive and close-knit, creating a “tangible difference” alongside the push for a communication strategy that is “genuine listening, genuine solutions,” which has been developed into innovative living solutions in Pruksa projects and campaigns that resonate with the new generation of consumers, such as Pruksa D-Day Sale and Pruksa Mega Deals, continuously energizing the real estate market this year.

Pruksa is also elevating its corporate image to a new standard in every dimension by strengthening its internal structure that reflects outwardly, launching the brand DNA “WORK LIFE WELL-LIVED” through a corporate culture that cares for employees' lives “well” in every aspect of living, making the brand modern, accessible, and closer to the lifestyles of the new generation.

Pruksa would like to thank all the trust and confidence from consumers nationwide. This award not only reinforces the brand's success but also serves as encouragement for us to continue creating new standards for better living every day, so that everyone can ‘live well… for a lifetime’.